top of page
  • Writer's pictureThe Beverly Arts

Shennel Aris A Celebrates Artist Jiannan Huang's Collaboration with Courvoisier's 2024 Lunar New Year Collection for Year of the Dragon

Updated: Feb 1

Garrison Shen (Haiying Shen), Vice President of Shennel, Dustin Quick with artist Jiannan Huang by video conference (iPad), and Aris A (Qun Ai), President of Shennel

Rancho Cucamonga, California, USA. Shennel Trading Group hosted a press conference to celebrate Chinese artist Jiannan Huang on his collaboration with Courvoisier's 2024 Lunar New Year Collection for Year of the Dragon. Huang is renowned contemporary artist and was named the Shennel's Honorary Art Design Consultant last year. Courvoisier is well-known worldwide for its fine cognacs and spirits, and partnered with artist Jiannan Huang for designing their 2024 Lunar New Year collection celebrating the Year of the Dragon.

Artist Jiannan Huang with the three-bottle collection of Courvoisier he designed for the 2024 Lunar New Year and Year of the Dragon

Couvoisier is launching a special three-bottle limited edition for the 2024 Lunar New Year and Year of the Dragon that features Courvoisier L’Essence, XO Royal, and XO. Featuring a striking, red dragon motif that was designed by Huang, the bottles, labels, and packaging are unique designs for this limited edition and represent the magnificent artistry of Huang. He was chosen as the design artist for this internationally renowned brand of French cognac in celebration of one of China's most important holidays, the 2024 Lunar New Year, that is widely celebrated throughout Asian countries. Huang, who was born in the Year of the Dragon, used his skills and traditional Chinese artistry to create the packaging designs that showcased the rich heritage and superb craftsmanship of the Courvoisier brand. Masion Courvoisier, the headquarters of Courvoisier, is based in France, and is one of the leading brands of cognac worldwide, also called "Le Cognac de Napoleon."

Jackie Lewis, Garrison Shen, Kim Holland, Dustin Quick with artist Jiannan Huang by video conference (iPad), Harrison Engle, Aris A, and Joey Zhou with members of the Shennel Trading Group

The attendees included Joey Zhou, founder of the Los Angeles Beverly Arts (LABA), the founders of Shennel Trading Group, Aris A (Qun Ai) and Garrison Shen (Haiying Shen), Kim Holland, filmmaker and bilingual host, Harrison Engle, filmmaker/director and co-chairman of the LABA Biennial International Art Festival, Jackie Lewis, Emmy Award-winning publicist, Dustin Quick, actress/model, and other celebrities from all walks of life. From Beijing, China, Jiannan Huang attended the event by video conference and received many congratulations for his artistic achievements and success.  Watch the video from Courvoisier to see the 2024 Lunar New Year Collection. On Wednesday, January 25th, in Shanghai, China, Huang attended the Global Press Conference for Courvoisier 2024 Lunar New Year and Year of the Dragon with his artistic designs.

Video of the Lunar New Year Collection with artist Jiannan Huang

Jiannan Huang is one of the world's top artists, specializing in Western oil painting and Chinese ink painting. Ranked third in the Hurun China Art List in 2020 and 2023, and ranked 19th in the world in the 2020 Hurun Art List. He is a LABA Blue-chip artist. In 2021, he was awarded the Honorary Member of the California Chapter of the Royal Society of St. George (RSSG). In 2022, he won the Royal Society RSSG "Master of Arts" Award and the LABA International Art Festival Top Ten Most Influential and Valuable Artist (LABA-MIMV). He is also a LABA Blue-chip artist, Rotating Chairman of the LABA International Art Festival, and has received many other honors and awards.

Aris A (Qun Ai), the president and designer of Shennel, said: "I admire Mr. Huang's artistic talents very much. So after communicating with Mr. Huang last year, Mr. Shen and I went to Beijing to meet with Mr. Huang in person. We succeeded in signing a contract with him on May 8, 2023, to be the Honorary Artistic Design Consultant to Shennel Trading Group."

Jackie Lewis, Dustin Quick, Garrison Shen, Kim Holland, Harrison Engle, Aris A, and Joey Zhou

Documentary film producer Kim Holland said, "I just had the honor to meet Mr. Huang, and I am very happy to hear about his Courvoisier Year of the Dragon Year collaboration. His cooperation with Shennel is going to be a wonderful relationship, and I look forward to seeing the future designs of the Shennel clothing brand."

"We are very honored to cooperate with such an outstanding international art master in the world," said Mr. Shen of Shennel Trading Group. "I would like to congratulate Mr. Huang on his success at the Courvoisier global launch event last week in Shanghai."

Harrison Engle said: “As the co-chairman of the LABA Biennial International Art Festival, I would like to warmly congratulate Jiannan Huang on his global press conference in Shanghai on January 25th. We also look forward to the results of his collaboration with the Shennel Trading Group."

During his video conference, Huang said, "I am very grateful to all the guests for their enthusiastic support and congratulations. Special thanks to Ms. Ai and Mr. Shen of Shennel. I am also very grateful to all the staff of Shennel for their support of my art."

As the founding chairman of the LABA Biennial International Art Festival, Zhou Zheng also said: "The LABA Biennial International Art Festival has always emphasized its internationality with artists. I am very pleased that after three years, Mr. Huang's achievements in art and business have risen to new levels.

About Shennel Trading Group

Aris A and Garrison Shen went abroad to start their own businesses in 1992. Their main customers are boutiques and mainstream brands. There are more than 2,600 cooperative boutiques across the United States. In 2015, they stood out from Chico’s FAS 500 global suppliers and won the Global Best Performance Award. They have worked together for over 30 years to create an international clothing brand. They have established their own brand value image in the North American and European clothing markets, and cooperated with well-known retail outlets such as Chico's FAS, Urban Outfitter, QVC, and Soft Surroundings. Moreover, the Shennel Aris A designer brand is loved by Hollywood celebrities including Cher, Charlize Theron, and Kelly LeBrock.

The Beverly Arts News is sponsored by The Beverly Arts Foundation



bottom of page