Phoenix New Media North America and Xavvi Forge Strategic Partnership

North American Merchant Recruitment for World Cup-Themed Products Officially Launches

Phoenix New Media North America representative and Xavvi president, Peter Wu

On June 16 (Beijing Time), Xavvi Holdings Inc., an overseas AI-driven operations company, officially signed a strategic cooperation memorandum with Phoenix New Media North America. The two parties will integrate their respective core technologies, media reach, and cross-border e-commerce resources to deeply cultivate the North American omni-media and cross-border consumer markets. By creating a new "AI technology + authoritative overseas media + cross-border e-commerce" ecosystem for global expansion, they aim to open up new growth channels for Chinese brands entering the North American market.

This signing marks a new collaborative landscape characterized by deep resource complementarity and mutual empowerment. Backed by the global brand reputation of Phoenix New Media, the North American channel possesses a comprehensive Chinese-English media matrix covering the region and has long served as a platform for telling China’s stories abroad and promoting domestic products and cultural tourism internationally. By partnering with Xavvi Holdings Inc., the channel has now established a complete operational chain for cross-border e-commerce, building an overseas online sales platform with broader reach and stronger conversion capabilities, thereby closing the gap between content dissemination and product monetization.

For Xavvi Holdings Inc., headquartered in Hollywood, Los Angeles, this partnership aligns its AI-driven omni-channel operations system with authoritative overseas media channels. The company’s core team possesses years of expertise in algorithm R&D, cross-border e-commerce, overseas markets, and blockchain technology, enabling full-chain automated operations through AI agents, digital avatars, and decentralized e-commerce technologies. Leveraging the global media influence of Phoenix New Media North America, the company’s AI influencer matrix, digital human livestreaming, and overseas brand promotion businesses will gain powerful traffic support, effectively combining technological strengths with media reach.

Under the cooperation plan, the two parties will jointly develop exclusive bilingual special features and an overseas social media matrix. Leveraging Phoenix New Media North America’s platform and IP resources, they will build a large-scale AI digital avatar system for virtual "artists." Through regular content creation, commercial endorsements, and cross-border livestreaming sales featuring AI digital humans, they aim to significantly reduce operational costs for brands expanding overseas, efficiently boost the exposure and sales of Chinese products and cultural tourism offerings in North America, and establish benchmark cases for the internationalization of Chinese brands. With the strategic partnership now in effect, the two parties are jointly launching a recruitment drive for high-quality domestic merchants to supply products related to the North American World Cup. The initiative focuses on a wide range of categories—including World Cup merchandise, sports equipment, fan apparel, event-themed creative products, and sports-lifestyle home goods—to curate an exclusive product catalog for overseas sales.

Merchants successfully selected for the catalog will benefit from a premium support package jointly offered by both parties. This includes comprehensive exposure across overseas social media and traffic networks, complemented by Xavvi’s mature AI digital human livestreaming, influencer-led sales, and end-to-end multilingual localization services, creating a seamless, one-stop gateway to North American online sales channels. By leveraging media traffic and intelligent operational systems, the partnership enables merchants to precisely reach vast North American consumer demographics, capitalize on World Cup-driven consumption, and unlock stable, long-term overseas revenue—offering a high-return, low-barrier pathway for Chinese brands to tap into the North American market.

Major Recruitment Drive: Call for North America World Cup-themed merchandise—join now to enjoy exclusive preferential policies

Industry insiders note that this powerful alliance between Xavvi Holdings Inc. and iFeng.com’s North America Channel breaks down traditional industry barriers—where overseas media typically focused solely on content promotion while cross-border e-commerce lacked authoritative media backing. By establishing an integrated model that combines content dissemination, brand building, and online sales, the partnership paves a new way for Chinese enterprises and cultural tourism projects to enter the North American market, further expanding the horizons for Chinese brands' global growth.

Undoubtedly, this collaboration creates a complete value chain—linking overseas media promotion, influencer-driven product discovery, and livestream e-commerce monetization—thereby overcoming the limitations of single-mode operations and opening up a new, high-conversion, and accessible pathway for domestic merchants to expand into North America.

Source: Xavvi

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